Vacation Homes of Key West received a vibrant visual identity rooted in the spirit and scenery of the Florida Keys.

The refreshed branding supports the company’s digital relaunch while amplifying local appeal. Custom typography, an expressive color system and a flexible design language ensure the brand stands out in a competitive vacation rental market.

A cohesive style guide empowers future marketing efforts with consistent, engaging visuals that evoke warmth, ease and island charm.